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WHOLE LOTTA LOVE
Artist, model, film student and fashion designer: Russian-born Lotta Volkova is the uncrowned queen of the underground.
Back in 2001, i-D reported on filmmaker Charles Atlas compiling new footage at a specially arranged bash in London's Madame Jo-Jo's, for inclusion in a documentary about club freak par excellence, the late Leigh Bowery. A slight tone of dismay crept into the coverage, bemoaning the lack of frayed-around-the-edges '80s disco monsters dominating said event. What specifically concerned was the apparent lack of a new generation willing to uphold the age-old after-hours tradition of dressing like a Christmas tree-meets-Norman Foster building, living for the night, and in doing so influencing the efforts of established fashion designers and stylists, as had always been the case in the past. None the less, the conclusion to the report remained cautiously optimistic: "In all probability, some young suburbanite is this very minute boasting, 'here's one I made earlier', while brandishing never-seen-before look. A new style could be rustling into life at a nightclub near you soon."
Sure enough, by 2003, when club night Nag Nag Nag was still in its infancy, a new school of teenage wild style and fierce flamboyance had emerged particularly among the boys). They made going out at night a visual feast once more, both at Nag Nag Nag and the other clubs that duly followed, such as Kashpoint and Electrogogo. Under the keen tutorage of clubland stalwarts such as DJ Princess Julia, Johnny Slut, Mathew Glamorre and Mark Moore, clans of inner and outer London-based youngsters, art students, fledgling fashion designers, performers, DJs and dreamers were once more dipping into dressing up boxes and make-up bags. Again London looked exciting and dazzling. Journalists and photographers flocked from around the world to capture the shenanigans; magazines ran spreads on the exotic new Club Kids; those '80s disco monsters donned their vintage Westwood and even started going out regularly again. When you add to this the subsequent rejection of vast '90s super-clubs in preference for the small and grubby pubs that have become the modern epicentres of fashion and nightlife in the Capital, then you have a fantastic collision of old and new style heroes rubbing shoulders and trading ideas. Furthermore, the gas mask and frock-sporting likes of a contemporary performer such as Johnny Woo has single-handedly effected a trannie revival, via his ingenious cross-dressing live shows at Bistrotheque. And the out-there, ultra-theatrical creations of fashion designer and i-D contributing stylist Gareth Pugh meanwhile have made it abundantly clear that the real, hot new stars are bugger all to do with Heat magazine.
Another face to emerge from this latter-day whirlwind of West and East End clubs or arty-fashion parties is that of Lotta Volkova. That style magazine cliché 'one to watch' is often bandied about willy-nilly, but in her case feels well-deserved; Volkova has got the indefinable IT that keeps the fashion pack hot on her high heels. At the tender age of only seventeen she left the run-down Russian port of Vladivostok for the thrill-packed possibilities of London; a city increasingly attractive to her after the Soviet Union's collapse. "We only started getting Western influences there in about '97, through magazines like Elle and through MTV as well," she recalls. "I started realising what was going on in London, and was really attracted to the rich musical and sub-cultural scenes; the youth culture, rebellious culture, night life - it's really exciting!" Few dull moments have come the way of Volkova, daughter of a physics teacher mum and shipping captain dad, in the four giddy years since her arrival. Clubs, parties, gigs, art and fashion have all been consumed and created with a wide-eyed enthusiasm that leaves those less dedicated running to keep up, and jaded sorts scowling jealously in the sidelines. Whether shopping down her local Tesco or dancing at the disco, this lady - formerly a co-host of Kashpoint - has consistently rocked some seriously amazing looks, which sometimes nod to the past but always look fresh. The glitter-ball crash helmets, cassette tape necklaces, scary semi-bald head, or vintage Gaultier frocks, for instance, have all helped to make her the one who stylists watch, clubbing contemporaries revere and photographers like Wolfgang Tillmans and Alasdair McLellan just want to snap. Volkova is a total natural in a carefully put-together sort of way. Small wonder then, that high street giant H&M splashed her super style over its Spring Summer '05 ads and billboards for their Divided line.
Striking a pose with aplomb is not the whole story, however. Aside from the Fine Art degree at Central Saint Martins - where Volkova is currently specialising in video and photographic works - she is also evolving and expanding her featured unisex/menswear line, which she casually started back in 2003. "At first I was just making things for myself, because I didn't like much other stuff that was out there. Then friends said I should sell them in shops." Fast-forward to the present day, and the Lotta Skeletrix label is stocked in stores such as Side by Side in Tokyo and London's Dover Street Market. Her hard-edged clothing and accessories for Autumn/Winter 2005/6 - distressed denims and leather, studded vests and silver bullets galore - are aimed at men (skinny ones, ideally) but can also be worn by women. "I like clothes with simple shapes, but with quite a lot going on in the surface - which is a very menswear way of doing things," confirms Volkova. Next up is a full-on Skeletrix show - "more of an event than a show, with bands playing and photographic installations" - as part of the Paris menswear week. With customary gung-ho, she concludes, "The fashion thing is parallel to what I'm doing at college. It's more like one big art project, and a chance to enjoy things and see what happens." Which, of course, sounds like a whole Lotta fun.
Sure enough, by 2003, when club night Nag Nag Nag was still in its infancy, a new school of teenage wild style and fierce flamboyance had emerged particularly among the boys). They made going out at night a visual feast once more, both at Nag Nag Nag and the other clubs that duly followed, such as Kashpoint and Electrogogo. Under the keen tutorage of clubland stalwarts such as DJ Princess Julia, Johnny Slut, Mathew Glamorre and Mark Moore, clans of inner and outer London-based youngsters, art students, fledgling fashion designers, performers, DJs and dreamers were once more dipping into dressing up boxes and make-up bags. Again London looked exciting and dazzling. Journalists and photographers flocked from around the world to capture the shenanigans; magazines ran spreads on the exotic new Club Kids; those '80s disco monsters donned their vintage Westwood and even started going out regularly again. When you add to this the subsequent rejection of vast '90s super-clubs in preference for the small and grubby pubs that have become the modern epicentres of fashion and nightlife in the Capital, then you have a fantastic collision of old and new style heroes rubbing shoulders and trading ideas. Furthermore, the gas mask and frock-sporting likes of a contemporary performer such as Johnny Woo has single-handedly effected a trannie revival, via his ingenious cross-dressing live shows at Bistrotheque. And the out-there, ultra-theatrical creations of fashion designer and i-D contributing stylist Gareth Pugh meanwhile have made it abundantly clear that the real, hot new stars are bugger all to do with Heat magazine.
Striking a pose with aplomb is not the whole story, however. Aside from the Fine Art degree at Central Saint Martins - where Volkova is currently specialising in video and photographic works - she is also evolving and expanding her featured unisex/menswear line, which she casually started back in 2003. "At first I was just making things for myself, because I didn't like much other stuff that was out there. Then friends said I should sell them in shops." Fast-forward to the present day, and the Lotta Skeletrix label is stocked in stores such as Side by Side in Tokyo and London's Dover Street Market. Her hard-edged clothing and accessories for Autumn/Winter 2005/6 - distressed denims and leather, studded vests and silver bullets galore - are aimed at men (skinny ones, ideally) but can also be worn by women. "I like clothes with simple shapes, but with quite a lot going on in the surface - which is a very menswear way of doing things," confirms Volkova. Next up is a full-on Skeletrix show - "more of an event than a show, with bands playing and photographic installations" - as part of the Paris menswear week. With customary gung-ho, she concludes, "The fashion thing is parallel to what I'm doing at college. It's more like one big art project, and a chance to enjoy things and see what happens." Which, of course, sounds like a whole Lotta fun.